The nature of human persons and their destiny always were subject of religious studies but never involved in sustainability. The concept of "Body, Soul, and Life" and its Everlasting inspired by John W. Cooper's Book and his thoroughly fascinating and engaging theological, philosophical, and scientific discussions on the "holistic dualism".
The view of "holistic dualism" is that a human has two parts, the body and the soul, but both are unified in the whole person in life. So as humankind, this sustainable environment, society, and architecture will be defined as a pure destiny.
This concept was used as the primary basis in the design and branding of TAV Holding (TAV Sustainable Development Company). It was well represented in the design’s each line and curve.
Regarding the colours, it should be noted that all the selected colour palettes, both in the logo and in the Artwork, are in the form of four print colours (CMYK). One of the main challenges was to create, integrate, and convey the sense of space through printing colours and not rely on digital and RGB colours.
Thus this form of concept radiates in all brand items too.
